Milan is one of the largest cities in Italy and one of the most highly developed urban centers in Europe. Since the Dark Ages, the core of Milan has been the Piazza Duomo, and the spectacular Duomo. Over 600,000 people cross the Piazza every day, strolling between the 19th century Galleria Vittorio Emanuele – dedicated to the first king of Italy, as is the monument portraying him on horseback, and the 18th century Palazzo Reale, with the modern twin buildings of the Arengario. From Piazza Duomo you’re most likely to walk down the crowded Corso Vittorio Emanuele.
Streaming Museum presented a series of exhibitions in collaboration with Art Directors Urban Screens Spa, “Milano In Alto”, Laura Broggi and Francesco Carcano.
The 500-square-meter LED media facade, the largest in Europe, was inaugurated in December 2007 and was in place until 2010. Behind it was the construction site of the Novecento Museum. Urban Screens Spa scheduled 20 hours of programming per day.
The Comune di Milano initiated a “code of use” to bring cultural and informational programming to this public screen and regulate commercial use.
Streaming Museum collaborated with Janet Bellotto, Co-chair of Zayed University Dubai, Department of Art and Design, Emerge II: Radiating Ports in a screen-based exhibition installation at Chiostro del Museo Diocesano, Sala Sant’ Apollonia, San Marco, Venice. The exhibition, June 1 to 30, 2011, coincided with the Venice Biennale and was subsequently exhibited in Dubai and Abu Dhabi to coincide with the inauguration of a new iconic campus.
The exhibition included works by students and Alumni of Zayed University (ZU) in Abu Dhabi and Dubai, in the United Arab Emirates (UAE) inspired by lectures and a workshop conducted at ZU in 2011 by acclaimed Italian artist Fabrizio Plessi, exploring the concepts in his work, Mariverticali. The exhibition was made possible by collaboration between the Dubai Culture & Arts Authority and Louis Vuitton.